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Listen "The Brutal Truth About Succeeding in Real Estate | Joe Killinger"
Episode Synopsis
Summary
In this episode, commercial real estate veteran Joe Killinger gets brutally honest about what it actually takes to win - mindset, grit, and relentless execution. Joe and Anthony dig into why so many new agents flame out, how to build discipline when motivation fades, and the real difference between outbound hunting and building inbound proof. Joe shares war stories from launching an auction startup pre-internet (cold calls, fax machines, and all) to scaling multiple multimillion-dollar companies, plus a timely playbook for today: content that “proof stacks,” focused prospecting, and a daily routine that keeps you sharp. They also unpack the traps of discounting, the lie baked into some bidding processes, and how to build trust with clients by solving pain - not selling promises. If you’re aiming to break into real estate (or level up in any sales-driven field), this conversation is a masterclass in mindset, structure, and doing the work.
Special Guest
Joe Killinger is an entrepreneur, broker, and educator who has built and led multiple companies across commercial brokerage, auctions, and finance. A hands-on operator and mentor, Joe teaches practical sales systems—prospecting frameworks, content strategies, and daily habits—that help new and seasoned agents create predictable deal flow. He’s known for straight talk, high standards, and free training that shortens the learning curve for anyone serious about a career in commercial real estate.
Chapters:
00:00 - Introduction and Mindset in Real Estate
00:52 - Learning from Experience and Finding Mentors
03:10 - Grit, Tenacity, and Early Career Challenges
06:14 - Mindset, Listening, and Lessons from Mistakes
08:43 - Starting the Auction Company and Cold Calling
11:50 - First Big Auction Win and Scaling the Business
14:59 - Outbound vs Inbound Sales in Real Estate
18:31 - Building Trust and the Challenge of Competitive Bidding
22:27 - Change Orders, Broken Trust, and Fee Discounts
25:13 - Realities of Work Ethic and Candid Mentorship
28:15 - Finding Opportunity and Maintaining Structure
34:49 - Daily Routines, Success Habits, and Health
39:52 - Collaboration and Entrepreneurship Across Teams
40:01 - Creative Marketing and Most Memorable Deals
44:15 - Lessons from Mentors and Marketing Impact
45:25 - Resources, Coaching, and Final Thoughts
46:55 - Outro and Audience Call-to-Action
JOE’S INFO:
Website: https://www.cbicommercial.com/
Learning Resources: https://www.joekillinger.co/learn
YouTube: https://www.youtube.com/c/JoeKillinger
LinkedIn: https://www.linkedin.com/in/joe-killingerrealestate/
PODCAST INFO:
Website:
https://FutureFactory.live
Spotify:
https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6
Apple Podcasts:
https://podcasts.apple.com/us/podcast/future-factory/id1659895549
Amazon Music:
https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory
FUTURE FACTORY SOCIAL:
Instagram:
https://www.instagram.com/futurefactorypodcast/
Twitter:
https://twitter.com/FutureFactoryFF
Facebook:
https://www.facebook.com/futurefactorypodcast
LinkedIn:
https://www.linkedin.com/showcase/futurefactorypodcast
TikTok:
https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:
Instagram:
https://www.instagram.com/anthonyamunategui/
Facebook:
https://www.facebook.com/anthony.amunategui.3
Find great guests at PodMatch
https://www.joinpodmatch.com/futurefactorypodcast
In this episode, commercial real estate veteran Joe Killinger gets brutally honest about what it actually takes to win - mindset, grit, and relentless execution. Joe and Anthony dig into why so many new agents flame out, how to build discipline when motivation fades, and the real difference between outbound hunting and building inbound proof. Joe shares war stories from launching an auction startup pre-internet (cold calls, fax machines, and all) to scaling multiple multimillion-dollar companies, plus a timely playbook for today: content that “proof stacks,” focused prospecting, and a daily routine that keeps you sharp. They also unpack the traps of discounting, the lie baked into some bidding processes, and how to build trust with clients by solving pain - not selling promises. If you’re aiming to break into real estate (or level up in any sales-driven field), this conversation is a masterclass in mindset, structure, and doing the work.
Special Guest
Joe Killinger is an entrepreneur, broker, and educator who has built and led multiple companies across commercial brokerage, auctions, and finance. A hands-on operator and mentor, Joe teaches practical sales systems—prospecting frameworks, content strategies, and daily habits—that help new and seasoned agents create predictable deal flow. He’s known for straight talk, high standards, and free training that shortens the learning curve for anyone serious about a career in commercial real estate.
Chapters:
00:00 - Introduction and Mindset in Real Estate
00:52 - Learning from Experience and Finding Mentors
03:10 - Grit, Tenacity, and Early Career Challenges
06:14 - Mindset, Listening, and Lessons from Mistakes
08:43 - Starting the Auction Company and Cold Calling
11:50 - First Big Auction Win and Scaling the Business
14:59 - Outbound vs Inbound Sales in Real Estate
18:31 - Building Trust and the Challenge of Competitive Bidding
22:27 - Change Orders, Broken Trust, and Fee Discounts
25:13 - Realities of Work Ethic and Candid Mentorship
28:15 - Finding Opportunity and Maintaining Structure
34:49 - Daily Routines, Success Habits, and Health
39:52 - Collaboration and Entrepreneurship Across Teams
40:01 - Creative Marketing and Most Memorable Deals
44:15 - Lessons from Mentors and Marketing Impact
45:25 - Resources, Coaching, and Final Thoughts
46:55 - Outro and Audience Call-to-Action
JOE’S INFO:
Website: https://www.cbicommercial.com/
Learning Resources: https://www.joekillinger.co/learn
YouTube: https://www.youtube.com/c/JoeKillinger
LinkedIn: https://www.linkedin.com/in/joe-killingerrealestate/
PODCAST INFO:
Website:
https://FutureFactory.live
Spotify:
https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6
Apple Podcasts:
https://podcasts.apple.com/us/podcast/future-factory/id1659895549
Amazon Music:
https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory
FUTURE FACTORY SOCIAL:
Instagram:
https://www.instagram.com/futurefactorypodcast/
Twitter:
https://twitter.com/FutureFactoryFF
Facebook:
https://www.facebook.com/futurefactorypodcast
LinkedIn:
https://www.linkedin.com/showcase/futurefactorypodcast
TikTok:
https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:
Instagram:
https://www.instagram.com/anthonyamunategui/
Facebook:
https://www.facebook.com/anthony.amunategui.3
Find great guests at PodMatch
https://www.joinpodmatch.com/futurefactorypodcast
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