From Spinal Surgeon to 20 Cosmetic Clinics | Dr. Vivek Eranki

14/11/2025 31 min Episodio 218
From Spinal Surgeon to 20 Cosmetic Clinics | Dr. Vivek Eranki

Listen "From Spinal Surgeon to 20 Cosmetic Clinics | Dr. Vivek Eranki"

Episode Synopsis

Summary
In this episode, Dr. Vivek Eranki shares his remarkable transformation from a spinal trauma surgeon to the founder of Australia’s first accredited cosmetic clinic network. He walks Anthony through his journey of scaling from a single dental clinic with his wife to a thriving portfolio of 20 cosmetic locations—built on safety, simplicity, and repeatable systems. Together, they explore why cosmetic injectables have become an evergreen, recession-resistant business, how AI is enhancing healthcare rather than replacing it, and the power of focusing on high-demand, low-risk services like Botox and fillers. This conversation digs into franchise strategy, brand consistency, operational discipline, and what it really takes to build a scalable business in a booming industry.
Dr. Eranki also shares insights on patient psychology, confidence building, and the rise of male cosmetic treatments, plus the leadership principles he’s learned after a decade of entrepreneurship. Whether you’re an aspiring franchisee, healthcare professional, or entrepreneur looking for a high-margin business model, this episode offers an inside look at one of the fastest-growing sectors in the world.
Special Guest
Dr. Vivek Eranki is a medical doctor turned entrepreneur and the founder of Cosmetic, a fast-scaling aesthetic clinic group operating across Australia. After years in spinal trauma surgery, he transitioned into healthcare entrepreneurship—building and exiting multiple clinics before launching his cosmetic brand. Today, his organization operates 20 clinics (with several franchises), offering injectable and laser services rooted in safety, accessibility, and consistent patient outcomes. Dr. Eranki is widely recognized for his systematic approach to franchising, his commitment to clinical excellence, and his leadership in creating predictable, scalable cosmetic businesses.
Chapters:
00:00 - Introduction & Dr. Vivek’s Transition
00:34 - Building Clinics and Early Business Growth
02:18 - Moving Into Cosmetic Enhancements
03:43 - Injectables vs. Surgical Procedures
04:58 - Convenience and Safety of Injectables
06:10 - The Impact of AI on Healthcare and Cosmetics
07:54 - Business Model: Focus on Simplicity & Safety
09:52 - Treatments Popular with Men
12:29 - Laser Hair Removal & Technological Advances
13:06 - Business Lessons and Franchise Approach
20:07 - Franchisee Onboarding, Training & Expansion
DR. ERANKI'S INFO:
Website: https://cosmetic.au
LinkedIn: https://www.linkedin.com/in/vivekeranki/
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