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Listen "Doubling Down on AI to Win Your Market | Wes Towers"
Episode Synopsis
Summary
In this episode, Wes Towers shares how a bruising business valuation (pegged below the value of his assets) and a difficult personal season became the catalyst for reinvention. Labeled an “AI risk,” Wes flipped the script - integrating AI into his web, SEO, and content operations and helping construction and trades clients do the same. He and Anthony get tactical on using AI to boost estimating, speed software releases, and create founder-led content that actually builds trust. They also dig into attention health, “TikTok brain,” and why authenticity and consistency beat generic, AI-generated noise. If you’re wondering how to turn AI from a threat into a durable advantage, this one’s a playbook.
Special Guest
Wes Towers is the founder of Uplift 360, a digital growth partner serving construction, trades, and building-materials companies. Blending brand strategy with practical AI workflows, Wes helps teams improve efficiency, clarify their unique voice, and turn everyday work (before/after, site videos, process walk-throughs) into high-performing content. His approach - “search everywhere optimization” - prioritizes trust signals, clear positioning, and consistent, human storytelling across channels.
00:00 - Introduction of Wes Towers, Discussion of Ancestry and Background
01:36 - Company Valuation and the Threat of AI
04:11 - Practical AI Applications in Business and Construction
08:49 - AI's Potential to Transform Industries and Mitigate Business Risks
11:22 - Building Online Personality and Brand Presence
15:18 - Social Media's Impact on Business and Content Creation
18:10 - Importance of Staging and Visual Storytelling in Business
25:10 - Creating Unique Business Personality and Differentiation
29:46 - Overcoming Fear of Content Creation with AI Tools
32:04 - Building Trust and Reputation Online
34:36 - How to Connect with Wes and Uplift 360
35:56 - Closing Remarks and Call to Action
WES’S INFO:
Website: https://uplift360.com.au
LinkedIn: https://www.linkedin.com/in/westowers/
Instagram: https://www.instagram.com/uplift_360/
PODCAST INFO:
Website:
https://FutureFactory.live
Spotify:
https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6
Apple Podcasts:
https://podcasts.apple.com/us/podcast/future-factory/id1659895549
Amazon Music:
https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory
FUTURE FACTORY SOCIAL:
Instagram:
https://www.instagram.com/futurefactorypodcast/
Twitter:
https://twitter.com/FutureFactoryFF
Facebook:
https://www.facebook.com/futurefactorypodcast
LinkedIn:
https://www.linkedin.com/showcase/futurefactorypodcast
TikTok:
https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:
Instagram:
https://www.instagram.com/anthonyamunategui/
Facebook:
https://www.facebook.com/anthony.amunategui.3
Find great guests at PodMatch
https://www.joinpodmatch.com/futurefactorypodcast
In this episode, Wes Towers shares how a bruising business valuation (pegged below the value of his assets) and a difficult personal season became the catalyst for reinvention. Labeled an “AI risk,” Wes flipped the script - integrating AI into his web, SEO, and content operations and helping construction and trades clients do the same. He and Anthony get tactical on using AI to boost estimating, speed software releases, and create founder-led content that actually builds trust. They also dig into attention health, “TikTok brain,” and why authenticity and consistency beat generic, AI-generated noise. If you’re wondering how to turn AI from a threat into a durable advantage, this one’s a playbook.
Special Guest
Wes Towers is the founder of Uplift 360, a digital growth partner serving construction, trades, and building-materials companies. Blending brand strategy with practical AI workflows, Wes helps teams improve efficiency, clarify their unique voice, and turn everyday work (before/after, site videos, process walk-throughs) into high-performing content. His approach - “search everywhere optimization” - prioritizes trust signals, clear positioning, and consistent, human storytelling across channels.
00:00 - Introduction of Wes Towers, Discussion of Ancestry and Background
01:36 - Company Valuation and the Threat of AI
04:11 - Practical AI Applications in Business and Construction
08:49 - AI's Potential to Transform Industries and Mitigate Business Risks
11:22 - Building Online Personality and Brand Presence
15:18 - Social Media's Impact on Business and Content Creation
18:10 - Importance of Staging and Visual Storytelling in Business
25:10 - Creating Unique Business Personality and Differentiation
29:46 - Overcoming Fear of Content Creation with AI Tools
32:04 - Building Trust and Reputation Online
34:36 - How to Connect with Wes and Uplift 360
35:56 - Closing Remarks and Call to Action
WES’S INFO:
Website: https://uplift360.com.au
LinkedIn: https://www.linkedin.com/in/westowers/
Instagram: https://www.instagram.com/uplift_360/
PODCAST INFO:
Website:
https://FutureFactory.live
Spotify:
https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6
Apple Podcasts:
https://podcasts.apple.com/us/podcast/future-factory/id1659895549
Amazon Music:
https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory
FUTURE FACTORY SOCIAL:
Instagram:
https://www.instagram.com/futurefactorypodcast/
Twitter:
https://twitter.com/FutureFactoryFF
Facebook:
https://www.facebook.com/futurefactorypodcast
LinkedIn:
https://www.linkedin.com/showcase/futurefactorypodcast
TikTok:
https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1
ANTHONY'S SOCIAL:
Instagram:
https://www.instagram.com/anthonyamunategui/
Facebook:
https://www.facebook.com/anthony.amunategui.3
Find great guests at PodMatch
https://www.joinpodmatch.com/futurefactorypodcast
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