FYM Ep. 45 - Winning Through Team Alignment: GTM Strategies in Action

06/02/2025 39 min
FYM Ep. 45 - Winning Through Team Alignment: GTM Strategies in Action

Listen "FYM Ep. 45 - Winning Through Team Alignment: GTM Strategies in Action"

Episode Synopsis

In this episode of Fuel Your Marketing, Arti Sharma sits down with Andrea Bumstead, a customer success powerhouse with 15+ years of experience scaling SaaS companies through retention, expansion, and customer advocacy. They dive deep into: ✅ Why sales and marketing teams should aim to be "best friends" ✅ AI's role in the future of customer success & GTM ✅ Breaking down silos between sales, marketing & customer success Looking to scale smarter and reduce churn? Then tune in for expert insights on driving growth through team alignment strategies! 🔔 Don't forget to like, comment, and subscribe for more expert insights on scaling your business, Go-to-Market strategies, and building sustainable growth.  Measure Marketing quick links: Book a strategy call: https://measuremarketing.com/book-a-s... Visit our website: https://measuremarketing.com/ Meet the team: https://measuremarketing.com/about-us/

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