How to Overcome the 4 R's of Resistance in Selling Franchises

15/08/2025 9 min
How to Overcome the 4 R's of Resistance in Selling Franchises

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Episode Synopsis

In this episode, we talk about how you can overcome the 4 R's of resistance in selling franchises. There are four obstacles that people have when you introduce a new idea to them. In this episode, I talk about how you can overcome them to set yourself up for success as you go through the discovery process with new franchise candidates.

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