In this episode, I break down the seven questions that you must know the answer to about your franchise candidate before you start presenting the details of your franchise. We talk about why the approach is so critical in the franchise discovery process and how the analogy of how a ship approaches the shore should inform the way you approach and talk with any franchise candidate. Knowing how to enhance these critical elements will help you build better trust and get to the essence of what is important to the candidate in the franchise they choose to investigate and ultimately start.

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