In this episode, we welcome Jay Topp, a marketing strategist and founder of three seven-figure ventures, who shares valuable insights into scaling coaching businesses through self-liquidating funnels and book-based conversions. 🚀He breaks down why traditional freebie funnels fall flat and how to create a book funnel that actually sells. You’ll learn the key metrics behind funnel success, how to avoid upsell mistakes, and why tracking real data beats gut feelings every time. Discover how travel fueled Jay’s focus, creativity, and business growth, and how you can replicate that clarity in your own brand.Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastFollow Jay Topp:https://www.youtube.com/channel/UCzevubxwGHCx7aVbKPTOxjghttps://www.instagram.com/jayt0pp/?hl=enhttps://www.linkedin.com/in/jaytopp/Timestamps:00:00:00 - Introduction00:02:00 - Meet Jay Topp: A World Traveler and Entrepreneur00:03:00 - The Intersection of Travel and Business Success00:06:30 - Understanding Self-Liquidating Funnels00:08:00 - The Importance of Customer Commitment00:10:30 - Breaking Even with Self-Liquidating Funnels00:12:00 - The Power of Book Funnels00:13:30 - Common Mistakes in Book Marketing00:18:00 - The Role of Data in Business Decisions00:20:00 - Real-Life Examples of Funnel Success00:26:00 - The Importance of Testing and Data Analysis00:28:00 - The Art of Asking 'Why?' in Business00:30:00 - The Process of Writing a Book00:32:00 - Crafting the Structure of a Book00:34:00 - Call to Action Strategies in Books00:36:00 - Impact of Best-Selling Author Status on Sales00:40:00 - Finding the Right Marketing Partner

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