In this new episode, host Nelson shares how he built a personal brand with 70,000 followers across all major social media platforms, then had to burn it all down and start from scratch. After making 100+ podcast episodes and generating zero sales, Nelson breaks down the painful lessons, algorithm traps, and strategic pivots every founder needs to hear.You’ll learn why niching down is non-negotiable, how to align your content with your backend offers, and what it really takes to rebuild trust, authority, and momentum online. If you’re serious about becoming the go-to in your space, this episode will save you years of wasted effort.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-orgFollow me on socials:-Instagram: https://www.instagram.com/creatornelson/-X: https://x.com/creatornelsonListen to Founder's Playbook Podcast: - YouTube: https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 00:01:46 - Identifying the Instagram Issue00:02:38 - The Impact of Fake Followers00:03:56 - Refining the High-Ticket Offer00:06:21 - Content Strategy and Omnipresence00:07:26 - Viral Success on TikTok00:08:40 - Building a YouTube Channel00:09:43 - Challenges with Client Engagement00:13:58 - Creating a Knockout Offer00:15:44 - Results from the Niche Switch00:20:00 - Building a Community Around the New Niche00:22:09 - Launching the High-Ticket Offer00:24:06 - Webinar Strategy for Sales00:27:30 - Results from the Webinar Launch00:28:55 - Ongoing Success and Revenue Streams

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