In this episode of the Founders Playbook, Nelson talks with Jeff Anning, founder of Evolve Skateboards. Jeff shares his journey from a lawnmowing business to building a global electric skateboard brand driven by his passion for snowboarding and surfing. He discusses the importance of a strong team, the influence of figures like Casey Neistat, and key insights on growing a successful brand in a competitive industry.Follow Jeff:https://www.instagram.com/jeffanning/https://www.instagram.com/evolveskateboards/following/Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 
00:02:04 - Inspiration Behind Evolve Skateboards
00:05:45 - Early Challenges and First Electric Skateboard
00:06:14 - The Feeling of Riding an Electric Skateboard
00:08:29 - Building a Global Company from Passion
00:12:01 - Transition from Landscaping to Electric Skateboards
00:18:14 - Selling the House to Fund the Business
00:27:09 - Learning from Early Manufacturing Issues
00:31:39 - Importance of Speed in Business
00:34:02 - Strategic Waiting Lists and Customer Demand
00:37:08 - Impact of Boosted Board's Exit from the Market
00:41:37 - Evolve's Reaction to Boosted Board's Exit

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