Understanding Consumer Behavior: Fast Tracking a Click to Close

For the Road Forward - Autotrader and Kelley Blue Book B2B
13/05/2025 12 min
Understanding Consumer Behavior: Fast Tracking a Click to Close

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Episode Synopsis

Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process. Noah shares insights on how understanding consumer behavior and leveraging data can optimize marketing strategies, enhance the customer experience, and drive higher conversion rates, highlighting the importance of the Retail 360 ecosystem in creating a seamless, connected experience for both consumers and dealers.

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