Beyond sober-curious: How long is the runway for non-alcoholic beverages?

FoodNavigator-USA Podcast
07/07/2025 20 min
Beyond sober-curious: How long is the runway for non-alcoholic beverages?

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Episode Synopsis

While sales of non-alcoholic beverages are growing double-digits year-over-year, new research from NielsenIQ shows most NA consumers still buy alcohol – upending assumptions and forcing brands to rethink their outreach strategy

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