40% of grocery shoppers will use AI by 2030 – How will this transform CPG marketing?

FoodNavigator-USA Podcast
10/11/2025 15 min
40% of grocery shoppers will use AI by 2030 – How will this transform CPG marketing?

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Episode Synopsis

As more shoppers hand off purchasing decisions to AI, PwC’s Carla DeSantis shares how brands can win in an era where algorithms – not aisles – drive discovery and purchase

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