Staying true while scaling up: The evolution of breakfast bar brand Olyra

FoodNavigator-USA Podcast
27/10/2025 21 min
Staying true while scaling up: The evolution of breakfast bar brand Olyra

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Episode Synopsis

After finding early success in the natural channel, Olyra revamped its packaging, flavors and formulation to resonate with mainstream consumers while preserving the ancient Greek roots at the heart of its story

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