Gen X steps into spending power: Why marketers cannot overlook the middle generation anymore

FoodNavigator-USA Podcast
29/09/2025 14 min
Gen X steps into spending power: Why marketers cannot overlook the middle generation anymore

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Episode Synopsis

After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)

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