ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Higher Education #32: Gregory Galant on the Leveraging Social Media in Media Relations"
Episode Synopsis
“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.”
This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on episode 32 of FIR on Higher Education. Particularly, Greg delves into the findings from a journalist survey conducted by Edelman and Muck Rack.
Among the topics we discuss:
How to build relationships with the media using social media
The importance of sharing positive media coverage in the age of pageview journalism
How should media relations professionals use social media
The role of the press release in our digital communications landscape
Continue Reading →
The post #32: Gregory Galant on the Leveraging Social Media in Media Relations appeared first on FIR Podcast Network.
This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on episode 32 of FIR on Higher Education. Particularly, Greg delves into the findings from a journalist survey conducted by Edelman and Muck Rack.
Among the topics we discuss:
How to build relationships with the media using social media
The importance of sharing positive media coverage in the age of pageview journalism
How should media relations professionals use social media
The role of the press release in our digital communications landscape
Continue Reading →
The post #32: Gregory Galant on the Leveraging Social Media in Media Relations appeared first on FIR Podcast Network.
More episodes of the podcast FIR on Higher Education
FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience
27/10/2017
FIR on Higher Education – Update
28/10/2016
FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium
19/09/2016
In God we trust