In this episode, Karen Kirton explores whether company culture truly impacts business success—or if it’s just a corporate buzzword. Inspired by Adam Grant’s book Think Again, she dives into post-2020 research to “think again” about culture, productivity, and performance—and the results confirm what many leaders feel: a strong culture makes a big difference.In today’s episode, you will learn:The research is clear: culture impacts performance. Studies since 2020 confirm that a positive company culture leads to higher productivity, employee engagement, and long-term success. Key ingredients? Teamwork, communication, shared values, and employee empowerment.There’s a massive disconnect between leaders and staff. While 92% of CEOs say they understand their company culture, only 50% of employees believe that’s true. Culture gaps hurt retention, trust, and morale—and they don’t fix themselves.Culture is intangible—but not unmeasurable. Karen outlines a 4-step practical exercise to audit your current culture, including comparing your perspective with your team’s and identifying the gaps between today and your desired future state.How to turn culture insights into action. She walks through how culture links to nearly every people-related process—recruitment, onboarding, communication, performance, and recognition—and how to align those to support the culture you want, not just the one you have.What to reflect on next. Karen encourages listeners to assess how well they’ve embedded values, enabled cross-functional teamwork, and empowered employees—and gives tips to create an action plan based on where you are today.Whether your culture is thriving or needs some attention, this episode offers a grounded, research-backed look at why company culture matters—and how to shape it with intention.Make sure to subscribe to stay updated with new releases every second Monday! Visit Amplify HR for more insights and resources. Free download: Unlock Business Growth Through Your PeopleSend us a textGet our free eBook packed with practical strategies to attract, engage, and retain top talent. Perfect for business owners and leaders focused on building a thriving team. Download it at amplifyhr.com.au/downloadable/find-grow-keep

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