Previous Episodes We Mentioned:Erin from CADDIS - https://youtu.be/drNM1Rgsss8?si=YDUa-EuZuI7BnMw8Josh from FERMÀT - https://youtu.be/zeounIiLes4?si=e8h30wXi9608MB37SummaryIn this conversation, Alex McEachern and Azi discuss the concept of Forever Links and its iterations. The conversation covers the benefits of Forever Links, future planned iterations, as well as whats coming up on the FERMÀT Roadmap.TakeawaysForever Links are remappable links that allow ad buyers to easily change the destination of their ads without going through the learning phase again.Forever Links provide flexibility and cost savings in terms of opportunity costs.The upcoming iterations of Forever Links include usability improvements, split destinations for A/B testing, and the potential for multiple destinations and automation.Forever Links can be used to experiment and find winning combinations, and they can be a valuable tool for brands to manage their entire marketing instance.Chapters00:00 Introduction and Overview01:01 Explanation of Forever Links06:36 Upcoming Iterations of Forever Links11:16 Forever Links for Experimentation and Marketing Management19:00 What Azi is Getting Excited About on the Roadmap

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