In this episode of FERMÀT FRIDAY, we welcome a very special guest, Aaron Orendorff, the VP of Growth at FERMÀT. Aaron and Alex discuss how they have begun to refer to FERMÀT and how it's redefining funnel creation for ecommerce businesses.Check out Aaron's funnel guide for a comprehensive resource on creating effective ecommerce funnels, complete with over 100 examples, categorized templates, and practical tips. https://www.fermatcommerce.com/ecommerce-funnels-sales-conversion-marketingTakeaways:Fermat lets you create funnels with the same flexibility and speed as you create ads, making it easier to optimize your customer acquisition strategies.Challenges in Customer Acquisition: The conversation touches on the difficulties in navigating a saturated market and the importance of being adaptable to constant changes in customer behavior.The Power of Metaphors: Using metaphors to explain complex ideas, like how Fermat works, is crucial for clear communication and customer understanding.Leveraging Fermat: With its modular design system, Fermat allows companies to quickly test, iterate, and optimize their landing pages, creating seamless customer experiences from ad to checkout.Expanding Channels: Exploring the diversification of acquisition channels beyond traditional platforms like Meta and Google, including the potential of direct mail and other innovative strategies.Chapters:00:00 Introduction and Background03:15 Aaron’s Journey in Marketing and SEO07:45 What is Fermat?13:20 Creating Funnels Like Ads20:10 The Power of Experimentation25:50 Leveraging Metaphors for Better Understanding30:40 Challenges in Customer Acquisition36:15 Expanding Acquisition Channels42:00 Final Thoughts and Future ExcitementFollow Aaron on Twitter (@AaronOrndorff) and LinkedIn for more insights and updates. 

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