Listen "EP004: Beautifully On Brand with Sarah"
Episode Synopsis
Sarah's Twitter - https://twitter.com/sarah_hermSummaryIn this conversation, Alex and Sarah discuss the importance of branding in performance marketing. They debunk the myth that performative experiences can't look good and highlight the impact of custom branding on conversion rates. They showcase examples from brands like Dose, FarmHouse Fresh, and Caddis to demonstrate how Fermat allows for seamless integration of brand identity into the customer experience. Sarah emphasizes the collaborative process between Fermat and brands to ensure the best performance while maintaining brand voice and identity.TakeawaysBranding does not have a negative impact on performance marketing; custom branding can be seamlessly integrated into high-performing experiences.Fermat allows for the creation of beautiful and on-brand customer experiences through its custom branding feature.Simplicity and organization are key to creating visually appealing and high-converting experiences.Collaboration between Fermat and brands is crucial to ensure the best performance while maintaining brand identity.Chapters00:00 Introduction and Congratulating Sarah on Promotion00:31 Debunking the Myth: Performative Experiences Can Look Good06:21 Seamless Integration: Custom Branding in Performance Marketing13:55 The Power of Simplicity and Organization in Customer Experiences
More episodes of the podcast FERMAT Fridays
EP024: Go Ahead, Just Build a Landing Page
22/11/2024
EP022: Building Funnels With AI
08/11/2024
EP021: Why We Made A Couture Line
01/11/2024
EP020: Funnel Strategy Basics
25/10/2024
EP019: Experimenting Deeper in the Funnel
18/10/2024
EP018: Post-Click Velocity and Tracking
04/10/2024
EP017: Introducing Our New Bundle Builder
20/09/2024
EP016: Matching Ads to Specific Emotions
13/09/2024
EP015: Getting Specific Through the Funnel
16/08/2024