Episode Synopsis "11. Determining the scope of your video projects"

Often people realize that they need video as a part of their marketing strategy, but they are not sure where to start. Without clear objectives and planning, you may end up with a video project that leaves out key objectives, or tries to do too much with too little. A properly strategized video campaign will take into account all your objectives and resources, and make sure that you maximize the execution and delivery of your campaign.  Join us as we explore some ways to discover and maximize your video strategy. 

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