Maria Alexander is Blue Shield of California’s UX Content Design Principal.In this episode, she breaks down how language, interaction, and visual design must ship together to create a truly frictionless experience. You’ll get practical on accessibility, training teams to think like detectives when language causes drop-offs, and how narrative craft prevents “plot holes” in flows.You will hear:- What frictionless really means and why words belong at kickoff- The reality of accessibility: contract, ARIA, and usable patterns- How collaboration and patience power design systems and the leadership’s role in busting siloesLearn why design systems live or die by collaboration and patience and how leadership and listening bust siloes in large organizations.=== Connect with Maria:- LinkedIn: https://www.linkedin.com/in/mariaalexander/- Website: https://www.blueshieldca.com/en/home=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com

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