Tim Megginson, Vice President of Digital & Data Strategy at Visit Orlando, leads one of the world’s most recognized destination brands through large-scale digital transformation.In this episode, Tim shares how his team connects data, AI, and marketing technology to create meaningful experiences for travelers worldwide.You’ll hear:- How Visit Orlando built a 37-tool martech stack without relying on enterprise platforms- Why privacy and consented data are strategic advantages in global markets- How AI is being used to structure, activate, and optimize digital performanceLearn why data-driven storytelling still needs a human touch, how to modernize digital strategy, and build experiences that scale across countries and cultures.=== Connect with Tim:- LinkedIn: https://www.linkedin.com/in/tim-megginson-mba- Website: https://www.visitorlando.org=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert.📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com

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