Listen "Episode #140- Tariq Cherif- 6/2/2025"
Episode Synopsis
Tariq Cherif is the Founder & CEO of Rolling Loud. Tune in, as Tariq reflects on the early days of throwing parties at his grandmother’s house, the grind behind renting out a stadium, taking Rolling Loud global, his relationship with XXXTentacion, launching PitPunch, the vision for "Rolling Loud: The Movie," completing 75 Hard, life as a CEO, and whether or not Drake will ever take the Rolling Loud stage... Everything But Politics!EVERYTHING BUT POLITICSPODCAST https://linktr.ee/everythingbutpoliticsPODCAST ON Spotify: https://open.spotify.com/show/1etxBBcPopCTyxDhCTjlDP?si=b772f4fd8ac4456cPODCAST ON Apple: https://podcasts.apple.com/us/podcast/everything-but-politics/id1642920256YOUTUBE | https://www.youtube.com/@EverythingButPoliticsINSTAGRAM | https://www.instagram.com/everythingbutpolitics/TIKTOK | https://www.tiktok.com/@everything.but.politicsFACEBOOK | https://www.facebook.com/people/Everything-But-Politics/100092419631488/?mibextid=LQQJ4dX | https://x.com/EverythingButPINSTAGRAM | https://www.instagram.com/tariqcherif/FACEBOOK | https://www.facebook.com/tariqcherif/TIKTOK | https://www.tiktok.com/@tariqcherif?lang=enLINKEDIN | https://www.linkedin.com/in/tariq-cherif-793187128/X | https://x.com/tariqcherif?lang=enROLLING LOUD | https://www.rollingloud.com/DRINK PIT PUNCH | https://drinkpitpunch.com/SORA BY HOTEL COLLECTION | https://sorabyhc.com/Timeline: (00:00) Introduction to Rolling Loud and Its Origins(02:55) The Evolution of Rolling Loud Festivals(05:53) Booking Artists and Building Relationships(08:58) The Transition from Promoter to Manager(11:56) The Birth of Rolling Loud Festival(15:07) Marketing Strategies and Early Challenges(17:53) The Impact of Social Media on Promotion(20:56) Financial Struggles and Investor Support(24:51) The Challenges of Organizing Festivals(26:17) The Evolution of Music Quality Post-COVID(28:30) The Impact of Music Saturation(30:14) Headliners and Their Expectations(32:36) The Rise of New Artists(33:05) Exploring Sushi and THC Drinks(42:23) Remembering XXXTentacion's Legacy(46:47) The Power of Performance(49:17) The Impact of Loss in Music(52:41) Reflections on a Changing Industry(54:49) The Evolution of Rolling Loud(56:53) Early Jobs and Musical Beginnings(01:00:05) Influences and Inspirations in Music(01:04:14) The Quest for Iconic Collaborations(01:07:19) Scaling Beyond North America(01:08:05) The Importance of Branding(01:09:06) The Rolling Loud Movie(01:11:51) The Journey of Success(01:13:00) The Power of Positivity(01:14:01) The Future of Rolling Loud(01:15:45) Fitness and Mental Clarity(01:19:09) Navigating Industry Pressures(01:22:01) Family and Personal Growth(01:24:32) Advice for New Dads
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