When a 16-year-old’s passion project snowballs into an award from the Queen, you know the story’s going to be good!In the final episode of Season 2 of EventNewsDXB, Zoe Jackson MBE talks to us about how she took her teenage passion and turned it into a performing arts company and charity that inspired thousands of young people and led to numerous prestigious awards.In 2020 she left the UK for Dubai and has since gone on to form of the region’s most respected entertainment production companies, Entertain X. She shares the lessons she's learned along the way, why saying no to procurement races protects creativity, how Expo’s legacy reshaped her business and why Saudi’s cultural boom is redefining what’s possible for live experiences.Zoe also opens up about her event journey and how to manage through growth, evolving from hands-on creative to systems-builder, managing cash flow in slow-pay markets and finding balance when passion risks becoming burnout. If you're in the business of entertainment in the Middle East, this episode is for you.Production Credits: Presented by: Ian CarlessStudio Engineer & Editor: Roy D'MonteExecutive Producers: Ian Carless & Joe Morrison Produced by: EventNewsDXB & W4 Podcast Studio Support us! It takes time and effort to put the EventNewsDXB podcast together and we hope it's worth something to you. If it is, please consider sponsoring the podcast to enable us to keep them coming. Contact us for details.

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