What happens when you set out to “just see who comes through the door” and end up building one of Asia’s most influential event companies?In this episode of EventNewsDXB, I talk with Jasper Donat, co-founder and CEO of Branded, about his 30-year journey from Star TV in Hong Kong to creating the All That Matters conference and festival in Singapore. Jasper reflects on the wild early days of Asian events, the evolution of his company’s flagship platforms across music, sport, gaming, and marketing, and why live, face-to-face connections still matter more than ever in an AI-driven world.We dive into the lessons of COVID, how Branded found creative ways to keep audiences engaged when everything went virtual (yes, even Cookie Monster got a keynote slot), and why Singapore and the Middle East are fast becoming global hubs for live experiences.EventNewsDXb is proudly supported by Warehouse Four and -45dBProduction Credits: Presented by: Ian CarlessStudio Engineer & Editor: Roy D'MonteExecutive Producers: Ian Carless & Joe Morrison Produced by: EventNewsDXB & W4 Podcast Studio Support us! It takes time and effort to put the EventNewsDXB podcast together and we hope it's worth something to you. If it is, please consider sponsoring the podcast to enable us to keep them coming. Contact us for details.

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