When Tammy Urwin swapped dreams of the auctioneer’s gavel for a Lapland winter as Santa’s assistant, little did she realise it would be great training for her future career in the event industry!In this weeks episode of EventNewsDXB, Urban Events director Tammy Urwin, joins me to unpack how she wound up doing “experiential” before it had a name and how she designs her events for emotion and memory over format. We also talk zero-waste festivals, like Corona Sunsets, which saw 30,000 people attend over three days, with nothing going to landfill and why sustainability has to be in the brief throughout, not a line at the end. She also talks candidly about saying no to procurement driven briefs and keeping her event agency intentionally small. And we dig into AI’s real utility  - speed, not strategy; plus why hiring for attitude wins and how she's building a pipeline of female talent in a male-dominated industry. If you care about creating moments that outlast the event, this conversation is a good place to start. EventNewsDXB is supported by Warehouse Four and -45dBProduction Credits: Presented by: Ian CarlessStudio Engineer & Editor: Roy D'MonteExecutive Producers: Ian Carless & Joe Morrison Produced by: EventNewsDXB & W4 Podcast Studio Support us! It takes time and effort to put the EventNewsDXB podcast together and we hope it's worth something to you. If it is, please consider sponsoring the podcast to enable us to keep them coming. Contact us for details.

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