Rob Statham & Jake Smith: Behind the Pit Wall - F1 And The Power Of Experiential Marketing🚦 This week, we’re going full throttle into the world of Formula One with Rob Statham  and Jake Smith from The Events House, the creative minds behind some of the most memorable fan zone activations on the global F1 calendar. From setting up Giant Jenga at local events to building 4D cinemas for Aramco in Bahrain and Saudi Arabia, their journey is a masterclass in how experiential marketing has become a critical player in the modern brand playbook.🎧 Hear how these large-scale activations come together, why race days in the region are more social phenomenon than sport and how brands are shifting focus from digital noise to real-world, high-impact experiences.Whether you're in events, marketing, motorsport - or just love a good hustle story - this episode is for you.Production Credits: Presented by: Ian CarlessStudio Engineer & Editor: Roy D'MonteExecutive Producers: Ian Carless & Joe Morrison Produced by: EventNewsDXB & W4 Podcast Studio Support us! It takes time and effort to put the EventNewsDXB podcast together and we hope it's worth something to you. If it is, please consider sponsoring the podcast to enable us to keep them coming. Contact us for details.

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