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Episode Synopsis "Engage Your Fanbase Podcast 021: Live Consult - Rebranding your Band"
Music Marketing podcast with hosts Kara Kharmah of Simon Says Booking and Solveig Whittle of the music marketing blog Shadesofsolveig.com. This week's guest: Erin Harpe of Erin Harpe & the Delta Swingers and Lovewhip. The discussion centers around band rebranding. Some topics included in this podcast: • Branding for front women (female band leaders) • How to name your band when you are in multiple bands • Branding from a digital media perspective • How to maximize your revenue per fan by having mementos at a show • Branding and how to leverage what you stand for and are passionate about • DEEP authenticity and how that is communicated in your brand • Humility as a part of your brand • How to think like a journalist and a write a good bio • Using your family roots as a part of your brand. • Vulnerability on stage as a female artist • The art of storytelling • How to listen to what resonates with your fans and use those stories to craft your brand • Amanda Palmer and inspiring creativity as part of her brand • Communicating what you stand for as embodied in your brand • Being shy and unassuming as part of your brand • Using other causes to expand your fan base and incorporating that into your brand
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