Retention Marketing Fundamentals for brands with Alex McEachern

eCommerce on Fire
12/08/2021 41 min Episodio 23
Retention Marketing Fundamentals for brands with Alex McEachern

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Episode Synopsis

Alex McEachern is a retention enthusiast that heads brand marketing at Loop Returns. Before that, he spent time helping grow Smile.io's industry-leading loyalty software and even owned his own Shopify store! He'll be talking about retention marketing fundamentals, how to craft a successful loyalty program, as well as how to use returns to your advantage in eCommerce.

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