Why Marketing Teams are Guessing with Ad Budgets 😵‍💫 | Jeremy Epperson - Marketing Masterminds EP 1

eCommerce on Fire
04/01/2022 25 min Temporada 2 Episodio 1
Why Marketing Teams are Guessing with Ad Budgets 😵‍💫 | Jeremy Epperson - Marketing Masterminds EP 1

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Episode Synopsis

CRO & Experimentation wizard Jeremy Epperson kicks off 2022 with what will be undoubtedly one of the most important topics of the year: efficient allocation of advertising budgets.In this event, Jeremy will make the case for WHY marketing teams are almost universally guessing with budgets, and how this is leading to sometimes millions of $ of wasted ad spend for brands that could be used more efficiently.We'll also be discussing why 'branding' is an inferior way to grow compared to data-driven iterative testing, and what evidence Jeremy has to back up these claims.Agree or disagree with Jeremy's thoughts? Tune in to share your own opinion on this edition of eCommerce on Fire: Marketers Mastermind 🤑🛒🔥

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