Ep.8 | Rebranding & Modernizing a 5,000 Year Old Science - The Story of Sahajan

25/07/2023 50 min

Listen "Ep.8 | Rebranding & Modernizing a 5,000 Year Old Science - The Story of Sahajan"

Episode Synopsis

In episode 8, Founder Lisa Mattam describes her journey in modernizing a 5,000 year old science and bringing the power of Ayurveda to the masses! We explore the benefits of tailoring USP's based on marketing channel, and discuss the impact of running "live sale" events.
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