Ep. 6 | How the H&M of African-Inspired Fashion was Born

31/03/2023 50 min

Listen "Ep. 6 | How the H&M of African-Inspired Fashion was Born"

Episode Synopsis

In episode 6, Addie Ajayi describes her 10 year journey of building D'IYANU from $0 to $7M in annual sales. From selling on the sidewalk alone, to becoming a powerhouse team of 16 that is a clear leader of African-inspired fashion, we talk through it all: Marketing, Ops, Retention, Sourcing. Take a listen to this riveting conversation!

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