Ep.5 | From Dream to Reality: Brand Building with Forbes 50 over 50 Founder - Janet Wischnia

17/03/2023 42 min

Listen "Ep.5 | From Dream to Reality: Brand Building with Forbes 50 over 50 Founder - Janet Wischnia "

Episode Synopsis

In episode 5, Janet Wischnia shares her story on how she reinvented a 122 year old bedding brand at the age of 55+.  She describes the synergies of leveraging traditional resources and contacts to ease the launch of a new DTC brand, why it's never too late to reinvent yourself, and how PR has played a significant role in her brand's growth. 

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