Rise of social commerce in 2021

eCommerce 360 - Customer Retention Matters
31/08/2021 18 min

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Episode Synopsis

In this episode of eCommerce 360, Francesco an accomplished social media strategist (Deloitte, Shopify, Brainstation), discusses the creativity and science behind virality, social commerce, and the future of shopping on Tiktok. 
1. Foray of eCommerce in social media  
2. Organic vs paid Which strategy works better? 
3. Can a brand build sustainable viral campaigns? 
4. Shopify integration with Tiktok. What does it mean for brands? 
5. Future of Social commerce- Looking beyond the privacy limitations

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