Celebrities will always stay in the spotlight, but smaller and more niche based influencers can do a more effective job of bringing authenticity and genuine connection to your marketing efforts. Look for a significant rise in YouTube and Tik Tok videos and Instagram-based influencer marketing, centered on semi-famous personalities who are respected as authorities within the turf they are promoting. This is why; many SEO companies in Bangkok are using YouTube, Tik Tok, and Instagram stars.

Latest episodes of the podcast Digital marketing

• How Thailand’s Digital Marketing Is Different from the World