Ep. 44 - How The Lack of GTM Modernization Impacts Demand Gen Buy-in

Demand Gen Made Simple
14/03/2023 11 min Temporada 1 Episodio 44

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Episode Synopsis

You could have the most seamless marketing journey and get the prospect to become a fan who *wants* to do business with you… only to have their enthusiasm crushed after a long, drawn-out sales process. And while a lot of companies are content running this model because the outdated sales process is proven, I think it’s a huge risk for demand gen marketers. Tune in to learn why. 

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