Ep. 34 - How Chatbots Can Aid and Sabotage Demand Gen Efforts

Demand Gen Made Simple
13/12/2022 22 min Temporada 1 Episodio 34

Listen "Ep. 34 - How Chatbots Can Aid and Sabotage Demand Gen Efforts"

Descargar episodio Ver en sitio original

Episode Synopsis

In this episode, I break down the difference between a good chatbot experience and a poor one. In today's B2B demand gen world, chatbots are often used a best practice "check the box" tactic, when they should be thought of an additional tactic to engage with the audience. Chatbots were built to be so much more, but companies don't give them the time of day. Why is that? I break all this down, and more. 

More episodes of the podcast Demand Gen Made Simple

S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys 12/11/2024
S2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investments 05/11/2024
S2:E2 - 6sense Breakthrough Unleashed - Part 1 with Matt Heinz, Sarah Sehgal, Stefano Iacono, EJ Oelling - Is demand gen dead, are MQLs still important, modernizing Events 22/10/2024
S2:Ep1 - Diagnosing Revenue Health, Partner-Led Growth, and Partnering with Sales 03/10/2024
Season 1 Has Wrapped! 13/06/2023
Ep. 55 - Solving the Attribution Puzzle with Drew Smith, CEO Attributa 06/06/2023
Ep. 54 - The Power of Alignment: Driving Revenue through Marketing and Sales Synergy with Steffen Hedebrandt, co-founder and CMO of Dreamdata 30/05/2023
Ep. 53 - Old vs New: Why Nurturing is So Much More Than Email Marketing 23/05/2023
Ep. 52 - The Importance of Lead Lifecycle Stages in Modern Demand Gen 16/05/2023
Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works 02/05/2023
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA