Greg Verdino is a Business Futurist & Digital Transformation expert, keynote speaker, author and advisor. With 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500.Ross and Greg talk about becoming a sociologist, sociology in advertising,  communication, change, taking risks and moving too fast. The pair also discuss driving change more effectively, digital transformation, ecosystems, collaborating and leadership.Timestamps:1:30 Why did Greg chose sociology as a degree6:18 Pivotal moments after Greg shifted his way in thinking10:56 Why is change so hard14:05 Shifting behaviour on the inside and seeing change as good20:47 Creating The Adapt Manifesto 25:24 Greg's values - evolutionary change over revolutionary disruption28:38 Balance across organisations compared to individuals32:18 Curiosity over certainty 38:10 Inclusivity and competition not actually being competition 45:57 Practical steps organisations can take52:29 Doing things for the first timeConnect with GregWebsiteLinkedInTwitteremail - [email protected] with Ross:WebsiteLinkedInMoonshot Innovation 

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