India’s millionaire households have jumped 90% in just four years, and a gold rush for wealth managers has begun. Firms like Nuvama, Kotak, and 360 One are in a race for high-net-worth clients—deploying relationship managers, slashing rates, and dangling exotic products to stay ahead.But the old playbook of generous distribution fees is colliding with a new reality. Today’s wealthy are savvier, fee-sensitive, and increasingly leaning on advisory-first models or even building in-house family offices. That’s left pure-play firms in a difficult spot, even as VC-backed challengers chase growth at all costs.Tune in.P.S. Are you a manager, recruiter or founder who has been part of a hiring process in the last year? Rahel from 90,000 Hours  wants to hear from you. Take our survey.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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