Episode Synopsis "Eric Asche - Chief Marketing & Strategy Officer, Truth Initiative"

On the first episode of Cybersecurity Briefing, Alan interviews Eric Asche - chief marketing and strategy officer for Truth Initiative, which is the largest non-profit public health organization in the United States that is aiming to make tobacco use extinct. Eric is in charge of the marketing efforts, which include “Truth,” which Ad Age considered one of the top marketing campaign of the 21st century.See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

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• Eric Asche - Chief Marketing & Strategy Officer, Truth Initiative