Customer First Thinking

Customer First Thinking

Por: Stephen Shaw
Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.
58 episodios disponibles

Latest episodes of the podcast Customer First Thinking

Mostrando página 2 de 3

Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics 30/11/2023
Brand Experience: An Interview with Allen Adamson, Co-Founder of Metaforce 18/10/2023
Digital Transformation: An Interview with Howard Tiersky, CEO of FROM 29/08/2023
Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania 04/08/2023
Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association 15/06/2023
Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group 19/05/2023
Brand Positioning: An Interview with Ulli Applebaum, Founder, First the Trousers Then The Shoes 17/03/2023
Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions 20/02/2023
Loyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+ 16/12/2022
Brand Activism: An Interview with Scott Goodson, Founder and CEO, StrawberryFrog 16/11/2022
Lifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO, Environics Analytics 30/10/2022
The Customer Experience Gap: An Interview with Colin Shaw, CX Pioneer and Founder/CEO, Beyond Philosophy 03/10/2022
Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John's University (NYC), CEO of IMC Institute 26/07/2022
Marketing Accountability: An Interview with Neil Bendle, Chair of the Marketing Accountability Standards Board 20/06/2022
E-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle Marketing Consulting 12/05/2022
A Question of Loyalty: An Interview with Fred Reichheld, Loyalty Guru and Creator of the Net Promoter System 12/03/2022
The Connected Omnichannel Experience: An Interview with Marty Kihn, SVP Strategy, SalesForce 23/01/2022
The Golden Record: An Interview with David Raab, Founder of the CDP Institute 13/12/2021
The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet 28/07/2021
The State of Martech: An Interview with Scott Brinker, VP Platform Ecosystem at HubSpot and Chief Editor of Chiefmartec 22/06/2021
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