Why do 70% of transformation efforts fail or under-achieve? A conversation with John Rossman

20/02/2024 21 min Temporada 3 Episodio 13

Listen "Why do 70% of transformation efforts fail or under-achieve? A conversation with John Rossman"

Episode Synopsis

Mickey continues the conversation with John Rossman to discuss his new book, Big Bet Leadership (www.bigbetleadership.com) which releases February 27.

In part two, Mickey and John dive into leading meetings more effectively and look at making critical decisions across the leadership of your organization. They also cover risk, and look at steps to assess it more effectively and to determine when a decision is needed to continue or pivot in your transformation efforts.

John Rossman is a best selling author, and his new book, Big Bet Leadership, offers a playbook for leading transformations. We love this book and have already been incorporating pieces of it in our campus and digital transformation efforts. Prior to serving as an advisor to companies, John helped roll out what we know as the Amazon Marketplace, which opened the doors for third-party sellers to offer their products at Amazon, dramatically increasing customer selection.

Follow John on LinkedIn at https://www.linkedin.com/in/john-rossman/

Hosted by Mickey Baines, CRMprov dives into best practices for the use of CRM in higher education. With roots in enrollment, marketing and student success, we welcome guests with various expertise around communications, data, AI and operational automations to discuss ways colleges and universities can more fully embrace the CRM as the system of student engagement and the system of work across campus.

Follow Mickey at www.mickeybaines.com

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