In this episode of Creative Grab Coffee, Ant Darvill shares his journey of acquiring 77 Productions during the pandemic, the challenges of transitioning ownership, and the importance of valuing a video production company. He discusses strategies for preparing a business for sale, the significance of client relationships, and the lessons learned from his experience as a business owner. In this conversation, Kyrill, Ant, and Dario discuss the intricacies of managing client relationships in the video production industry. They explore the importance of setting clear boundaries, structuring deals effectively, and maintaining open communication to ensure project success. The discussion also delves into the challenges of working with clients who have unclear goals and the emerging trend of multi-sensory marketing, highlighting the need for brands to create cohesive experiences across various touchpoints.Timestamps00:00 - Episode Introduction and Guest Welcome02:19 - Guest Bio: Ant Darvill from 77 Productions02:39 - From Consulting to Buying a Production Company07:15 - How Ant Bought 77 Productions from an Ad Agency12:19 - Navigating the Client Transition after Acquisition17:34 - Valuing a Video Production Company: Key Insights29:45 - Major Changes Made Post-Acquisition32:48 - Important Lessons Learned as a Business Owner37:19 - Managing Client Expectations and Setting Boundaries50:54 - Aligning Client Goals with Effective Communication53:57 - The Future of Multi-Sensory and Sonic Branding1:02:28 - Closing Remarks and Episode Wrap-UpSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/

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