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Listen "#102 Building Smarter Studios (ft. IND Films)"
Episode Synopsis
In this episode of Creatives Grab Coffee, Israel Bonequi from IND Films (Montreal, Quebec) shares his journey from being a generalist offering multiple creative services to focusing on video production and scaling IND Films into a specialized studio. He discusses the challenges of pricing creative work, the importance of educating clients, and how niching into medical and industrial video has helped the company grow. Israel also dives into the process of building a new virtual production studio designed to make cutting-edge technology more accessible for smaller production companies. This episode offers valuable lessons for marketers and video professionals looking to refine their positioning, improve client relationships, and explore the future of video production.TIMESTAMPS:00:00 - Episode Introduction and Guest Welcome02:19 - Guest Bio: Israel Bonequi from IND Films03:22 - Lessons from being a generalist in creative services07:25 - How clients perceive value in video production10:01 - Client education tax: the hidden cost of cutting corners14:36 - Transitioning to video specialization and pricing challenges19:06 - Raising rates and overcoming mindset barriers21:44 - The reality of difficult clients and nonprofits23:04 - Asking “why” to uncover true client goals25:38 - Turning single projects into long-term campaigns27:57 - IND Films’ focus on medical and industrial video production32:44 - Niching down and growing through organic opportunities36:19 - Digital marketing: shifting from Google Ads to LinkedIn42:21 - Building a new Montreal studio for virtual production47:41 - The cost, process, and challenges of studio construction52:01 - Soundproofing lessons for production spaces55:17 - Balancing family businesses and shared spaces57:16 - Future growth plans for IND Films58:27 - Closing remarks and invitation to visit IND FilmsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices
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