On episode 98 of Creatives Grab Coffee, we chat with Toby Trueman, Managing Director of HeeHaw, a Scotland-based video production studio known for its blend of live action, animation, and motion design.TIMESTAMPS00:00 – Intro and Guest Welcome: Toby Trueman from HeeHaw03:01 – Toby’s Path to Managing Director and HeeHaw’s Evolution05:03 – Rebuilding HeeHaw: From 5 People to 47 During COVID07:42 – Mistakes from Rapid Growth: No KPIs, Forecasting, or Structure11:03 – Scaling Challenges: Broken Systems and Need for Strategy15:55 – HeeHaw’s USP: Hybrid Live Action and Animation17:26 – Growing Pains: Management, Hiring, and Team Structure23:54 – Shifting from Generalists to In-House Specialists25:03 – Finding Their Niche: Playful Brands and Creative Focus29:25 – Future Growth Pillars: Hybrid, VFX, Experiential Content33:36 – Adapting to Economic Shifts and Boutique Studio Rise35:38 – No Retainers? Surviving in a Project-Based Model37:24 – Outbound Sales with a Lead Gen Partner43:06 – Inflation, Budget Cuts, and Losing NGO Work46:01 – Competing on Value: Scale, Quality, and Trust47:53 – Pricing Strategy and Balancing Internal Teams52:38 – U.S. Expansion, IP Projects, and Future Vision56:27 – Why It’s Called “HeeHaw”SPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/#CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #videoproductionbusiness #internationalvideo #videoagency #lapseproductions #GoogleAds #videostrategy #businesspodcast

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