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Episode Synopsis "Content Conversations - Content Innovation 2019"
What elements of content are ripe for innovation and who is doing a great job of it? What’s next? This episode focuses on near-to-mid-term innovations, stories and specifics. Creative Influence's team interviews Elizabeth Strickler of Creative Media Industries Institute at Georgia State University, Micah Spruill of MS2 Consulting and Matt Crenshaw of USATestPrep. We discuss... Creation – What new storytelling techniques or engagement methods are working? Technology – What are the platforms and products that are shifting content creation. For instance, creating content for foldable phones? Distribution – What innovations are anticipated in content distribution – online and offline? Where might blockchain have an impact? Data – What’s next in data-driven content marketing? Anything new or different about content analytics? Business model – Who’s making money and how? How else? What’s the impact of cryptocurrency and blockchain here, if any?
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