In today’s episode Mark interviews Allyson Brown. Ally is an Award-winning Senior Creative Director at Essence Communication. Ally has 22+ years of experience leading and developing design strategies for the brand’s identity, marketing, print, digital, video, social, and experiential. Year-round Ally research, plans, and designs for the Essence Festival. “Creative design, when done well is a powerful tool of Storytelling” – Allyson Brown.In this episode, we discuss:1:15         Ally’s 12 years of experience at Essence2:30         Ally’s background in Art4:30         Starting out at Glamour Magazine6:44         Storytelling and the Design process13:30       Creating Visual Boards that evoke an emotional reaction. 14:46       Creating/building the Essence Festival Airstream—"Live Loud” Theme 19:30       Ally talks about her most memorable event & most beloved project24:00       Useful advice on presenting three design ideas, instead of one26:18       Essence Fashion House - Upcoming live event in September34:05       Tips to manage deadlines and budgets37:13       Advice for working with creatives Additional Resources:https://www.pantone.com/color-finderAllyson Brown Instagram @allybeeshttps://www.essence.comhttps://www.linkedin.com/in/allyson-brown-574558a/Mark TestaInstagram @markstepheneahttps://www.markstephenagency.com [email protected]://www.linkedin.com/company/mark-stephen-design-&-production/ Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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