At the age of thirteen, I started my first enterprise selling cigarettes in the playground. Since then I have ridden the bumpy path of entrepreneurship. I still use those early lessons in my latest venture, Escapology. I am a self-confessed business addict. This podcast isn’t scripted. It’s an honest insight into the crazy world of building a brand and disrupting an industry. I’ll share things that others don’t, and say things that others won’t. It's a behind the scenes insight into being an entrepreneur. I’m Matthew Lincoln. This is Crazy Business. Keep it our secret.