ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Everyone faces tradeoffs, and marketing is no different. Should you prioritize sales enablement or build a strong bond with finance? Are events worth the return on investment, or is it all a hoax? Steve Mann, serial C-Level marketing executive and marketing thought leader, sits down with two B2B marketers on either side of the question, and they break it down to help you decide which side you land on. If you're a marketer facing some difficult decisions, or just love thinking about strategic marketing, this is the show for you.
In God we trust