Episode Synopsis "Align and Dine: Sales or Finance? | Counterpoint B2B (Nicole Fuselier and Gretchen Hoffman)"

Marketing does not live in an organizational bubble. To be successful, Marketing has to be aligned with Sales.  But Marketing also needs budget to build demand, which means they need to also align with Finance.   So what to choose? Should they align with Sales? Wine and dine Finance? Host Steve Mann dives in with Nicole Fuselier, Sr. Director of Revenue Marketing, and Gretchen Hoffman, Global Marketing Head at Limelight Networks.   Tune in, and decide for yourself - Sales, or Finance?

Listen "Align and Dine: Sales or Finance? | Counterpoint B2B (Nicole Fuselier and Gretchen Hoffman)"

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